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At Arthur Thomas Consulting, we act on behalf of landowners to assess land potential, develop a clear planning strategy and promote sites towards a successful planning outcome.
Strategic land promotion is a structured approach to unlocking the long term value of land through the planning system. Rather than selling land at an early stage, promotion allows landowners to work through planning and development potential before disposal, ensuring value is maximised and risk is managed in a considered way.
At Arthur Thomas Consulting, we act on behalf of landowners to assess land potential, develop a clear planning strategy and promote sites towards a successful planning outcome. Our role is to guide landowners through what is often a complex and lengthy process, providing clarity at every stage.
Selling land without planning consent often means accepting a lower value. Strategic promotion allows landowners to benefit from future uplift by securing or enhancing planning consent before sale.
Promotion also aligns incentives. Our success is linked to the success of the planning outcome, meaning our focus remains on achieving the best possible result for the landowner rather than a quick transaction.
We provide strategic land promotion across a range of development sectors.
Our role as land promoters is to manage the planning and promotion process from initial appraisal through to a successful outcome.
Below are answers to common questions landowners ask about strategic land promotion.
Strategic land promotion is the process of working through planning and development potential before selling land, allowing landowners to maximise value rather than selling at an early stage.
Timescales vary depending on the site, planning policy and local authority, but land promotion is usually a medium to long term process rather than a quick transaction.
Yes, in most cases landowners retain ownership of their land while it is being promoted through the planning system.
Costs and fees are agreed at the outset and set out clearly. Promotion fees are typically linked to success, aligning our interests with those of the landowner.
If you are considering strategic land promotion, a confidential conversation can help you understand whether this approach is right for your land. We provide clear advice and practical guidance from the outset.